NAYOMI - Nightwear Campaign

Photoshoot

#ABOUT THE PROJECT

For its Ramadan 2026 nightwear collection, Nayomi wanted a setting that felt private and intimed, somewhere the softness of the pieces could breathe. Palais Rhoul, a private accommodation just outside Marrakech, gave the campaign exactly that: quiet courtyards, natural light and a sense of retreat the intimacy of the collection itself. The shoot brought together an international creative team, produced in collaboration with North South Productions (Cape Town), for a multi-day production in Marrakech.

We built the shoot around that atmosphere. Beyond scouting Palais Rhoul and securing the permits to shoot there, our team shaped the on-set experience itself, coordinating the art department, sourcing crew and light assistants, and managing equipment to match the softness the images called for. Our role was to make sure the location’s character came through in every frame, so the production could focus on the creative, not the logistics behind it.

Client – Nayomi
Production- Broadway Productions, Ozz Films
Duration – Shortform  content
Our contribution – local production · location scouting · permitting · art department · crew · light assistants · equipment

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