{"id":8018,"date":"2023-12-05T14:44:30","date_gmt":"2023-12-05T13:44:30","guid":{"rendered":"https:\/\/www.broadway.ma\/?page_id=8018"},"modified":"2025-08-16T13:32:07","modified_gmt":"2025-08-16T12:32:07","slug":"tv_commercial_production_valencia_maxi_ouarzazate","status":"publish","type":"page","link":"https:\/\/www.broadway.ma\/fr\/tv_commercial_production_valencia_maxi_ouarzazate\/","title":{"rendered":"Case study &#8211; Valencia maxi"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"8018\" class=\"elementor elementor-8018\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-e631d73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"12209\" data-id=\"e631d73\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53985d0\" data-eae-slider=\"29731\" data-id=\"53985d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2bf555 elementor-widget elementor-widget-heading\" data-id=\"f2bf555\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Valencia Maxi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cbd0af elementor-widget elementor-widget-heading\" data-id=\"8cbd0af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">publicit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b530463 elementor-widget elementor-widget-video\" data-id=\"b530463\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/843445689?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\" data-no-translation-title=\"\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-3aecd9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"14099\" data-id=\"3aecd9c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7472c3\" data-eae-slider=\"30323\" data-id=\"b7472c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21178ce elementor-widget elementor-widget-heading\" data-id=\"21178ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #ffcc00\">#<\/span>\u00c0 PROPOS DU PROJET<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b6f9d6 elementor-widget elementor-widget-text-editor\" data-id=\"9b6f9d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous avons produit cette web-s\u00e9rie innovante pour Valencia Maxi, une boisson rafra\u00eechissante. Quatre histoires parodiques situ\u00e9es \u00e0 diff\u00e9rentes \u00e9poques ont \u00e9t\u00e9 cr\u00e9\u00e9es : l\u2019\u00c2ge de pierre, l\u2019Empire romain, l\u2019\u00c9gypte antique et la p\u00e9riode des Croisades. Gr\u00e2ce aux d\u00e9cors d\u00e9j\u00e0 existants, les studios de cin\u00e9ma de Ouarzazate ont \u00e9t\u00e9 choisis pour tourner l\u2019ensemble du projet, avec de nombreux figurants, en seulement deux jours. En tant qu\u2019\u00e9quipe de production polyvalente, nous avons transpos\u00e9 notre savoir-faire en cr\u00e9ation de contenus engageants dans le domaine de\u00a0<strong>production de spot publicitaire t\u00e9l\u00e9vis\u00e9<\/strong>, offrant ainsi une s\u00e9rie visuellement captivante et divertissante pour Valencia Maxi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-e8e9fbf elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"90456\" data-id=\"e8e9fbf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-475c53f\" data-eae-slider=\"60975\" data-id=\"475c53f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-927d0c5 elementor-widget elementor-widget-video\" data-id=\"927d0c5\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/837130199?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\" data-no-translation-title=\"\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8925c9e\" data-eae-slider=\"76276\" data-id=\"8925c9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8632013 elementor-widget elementor-widget-text-editor\" data-id=\"8632013\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Pour le projet publicitaire de Valencia Maxi, nous avons dirig\u00e9 l\u2019int\u00e9gralit\u00e9 de la production. L\u2019intrigue de chaque \u00e9pisode a \u00e9t\u00e9 soigneusement con\u00e7ue, m\u00ealant des \u00e9l\u00e9ments reconnaissables de l\u2019identit\u00e9 de la marque \u00e0 une bonne dose d\u2019humour et de r\u00e9f\u00e9rences historiques. L\u2019ensemble de la distribution \u00e9tait compos\u00e9 d\u2019acteurs marocains disponibles localement, et nous avons s\u00e9lectionn\u00e9 des d\u00e9cors et des costumes authentiques pour chaque p\u00e9riode historique.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446099b elementor-widget elementor-widget-text-editor\" data-id=\"446099b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"color: #ffcc00;\">Client -<\/span> Valencia Max<\/strong><br \/><strong><span style=\"color: #ffcc00;\">Production<\/span> Ozz Films\u00a0<\/strong><br \/><strong><span style=\"color: #ffcc00;\">Localisation -<\/span> Ouarzazate, Atlas Film Studios<\/strong><br \/><strong><span style=\"color: #ffcc00;\">Notre contribution -<\/span> rep\u00e9rage, directeur de production, producteur ex\u00e9cutif, gestion de production, autorisation de tournage, studios de cin\u00e9ma, casting<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eac76b elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"7eac76b\" data-element_type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;2&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"scs.00_07_42_08.Still085\" style=\"background-image: url(&#039;https:\/\/www.broadway.ma\/wp-content\/uploads\/2023\/12\/scs.00_07_42_08.Still085.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"scs.00_02_17_08.Still082\" style=\"background-image: url(&#039;https:\/\/www.broadway.ma\/wp-content\/uploads\/2023\/12\/scs.00_02_17_08.Still082.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"scs.00_02_34_02.Still084\" style=\"background-image: url(&#039;https:\/\/www.broadway.ma\/wp-content\/uploads\/2023\/12\/scs.00_02_34_02.Still084.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"scs.00_01_51_12.Still081\" style=\"background-image: url(&#039;https:\/\/www.broadway.ma\/wp-content\/uploads\/2023\/12\/scs.00_01_51_12.Still081.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Pr\u00e9c\u00e9dent\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Suivant\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-cf7bd3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"43120\" data-id=\"cf7bd3b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-132ef42\" data-eae-slider=\"82295\" data-id=\"132ef42\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7720ad5 elementor-widget elementor-widget-heading\" data-id=\"7720ad5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #ffcc00\">#<\/span>PROJETS EN VEDETTE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-22fe60b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"17067\" data-id=\"22fe60b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-28681a0\" data-eae-slider=\"13343\" data-id=\"28681a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8f0746 elementor-widget-mobile__width-initial elementor-widget elementor-widget-premium-carousel-widget\" data-id=\"d8f0746\" data-element_type=\"widget\" data-widget_type=\"premium-carousel-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"premium-carousel-wrapper-d8f0746\" class=\"premium-carousel-wrapper premium-carousel-hidden carousel-wrapper-d8f0746\" data-settings=\"{&quot;vertical&quot;:false,&quot;appearance&quot;:&quot;all&quot;,&quot;slidesToShow&quot;:3,&quot;infinite&quot;:true,&quot;speed&quot;:300,&quot;fade&quot;:false,&quot;autoplay&quot;:true,&quot;autoplaySpeed&quot;:5000,&quot;draggable&quot;:true,&quot;touchMove&quot;:true,&quot;adaptiveHeight&quot;:false,&quot;variableWidth&quot;:false,&quot;cssEase&quot;:&quot;ease&quot;,&quot;pauseOnHover&quot;:false,&quot;centerMode&quot;:false,&quot;arrows&quot;:true,&quot;dots&quot;:false,&quot;slidesDesk&quot;:3,&quot;slidesTab&quot;:1,&quot;slidesMob&quot;:1,&quot;animation&quot;:&quot;null&quot;,&quot;tabletBreak&quot;:1025,&quot;mobileBreak&quot;:768,&quot;navigation&quot;:[],&quot;carouselNavigation&quot;:&quot;none&quot;,&quot;templatesNumber&quot;:4}\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-carousel-nav-arrow-prev\">\n\t\t\t\t\t<a type=\"button\" data-role=\"none\" class=\"carousel-arrow carousel-prev\" aria-label=\"Pr\u00e9c\u00e9dent\" role=\"button\" href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-angle-left\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"premium-carousel-nav-arrow-next\">\n\t\t\t\t\t\t<a type=\"button\" data-role=\"none\" class=\"carousel-arrow carousel-next\" aria-label=\"Suivant\" role=\"button\" href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-angle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div id=\"premium-carousel-d8f0746\" class=\"premium-carousel-inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-carousel-template item-wrapper\">\n\t\t\t\t\t\t\t<style>.elementor-9148 .elementor-element.elementor-element-42be9e5 > .elementor-container{max-width:500px;}.elementor-9148 .elementor-element.elementor-element-14db30a:not(.elementor-motion-effects-element-type-background) > .elementor-widget-wrap, .elementor-9148 .elementor-element.elementor-element-14db30a > .elementor-widget-wrap > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.broadway.ma\/wp-content\/uploads\/2024\/01\/Frame-158.jpg\");background-position:center center;background-repeat:no-repeat;background-size:cover;}.elementor-9148 .elementor-element.elementor-element-14db30a:hover > .elementor-element-populated{background-color:#000000;background-image:url(\"https:\/\/www.broadway.ma\/wp-content\/uploads\/2024\/01\/Frame-159.jpg\");background-position:center center;background-repeat:no-repeat;background-size:cover;border-style:solid;border-width:2px 2px 2px 2px;border-color:#FFCC00;}.elementor-bc-flex-widget .elementor-9148 .elementor-element.elementor-element-14db30a.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-9148 .elementor-element.elementor-element-14db30a.elementor-column.elementor-element[data-element_type=\"column\"] > 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