{"id":16126,"date":"2025-09-03T12:24:56","date_gmt":"2025-09-03T11:24:56","guid":{"rendered":"https:\/\/www.broadway.be\/?page_id=16109"},"modified":"2025-10-15T09:23:46","modified_gmt":"2025-10-15T08:23:46","slug":"case-study-grease","status":"publish","type":"page","link":"https:\/\/www.broadway.ma\/fr\/case-study-grease\/","title":{"rendered":"\u00c9tude de cas \u2013 Grease"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"16126\" class=\"elementor elementor-16126\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-e631d73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"97411\" data-id=\"e631d73\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53985d0\" data-eae-slider=\"97422\" data-id=\"53985d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2bf555 elementor-widget elementor-widget-heading\" data-id=\"f2bf555\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Graisse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cbd0af elementor-widget elementor-widget-heading\" data-id=\"8cbd0af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CLIP MUSICAL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b530463 elementor-widget elementor-widget-video\" data-id=\"b530463\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Vimeo Lecteur Vid\u00e9o\" src=\"https:\/\/player.vimeo.com\/video\/429256240?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-3aecd9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"50945\" data-id=\"3aecd9c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7472c3\" data-eae-slider=\"77324\" data-id=\"b7472c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21178ce elementor-widget elementor-widget-heading\" data-id=\"21178ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #ffcc00\">#<\/span>\u00c0 PROPOS DU PROJET<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b6f9d6 elementor-widget elementor-widget-text-editor\" data-id=\"9b6f9d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"218\" data-end=\"545\">Il aura fallu huit ans pour que la com\u00e9die musicale \u00e0 succ\u00e8s \u2018 Grease \u2019 revienne en Flandre. La soci\u00e9t\u00e9 de production Music Hall a ramen\u00e9 le classique tout am\u00e9ricain dans une version flamande anim\u00e9e. Le spectacle est rest\u00e9 fid\u00e8le \u00e0 l'original tout en y ajoutant une nouvelle \u00e9nergie locale. De plus, ils ont emmen\u00e9 la musique au-del\u00e0 de la sc\u00e8ne pour cr\u00e9er une exp\u00e9rience unique pour le public.<\/p><p data-start=\"547\" data-end=\"1018\">Dans la gare d'Anvers-Central, les navetteurs ont eu droit \u00e0 un spectacle de danse spontan\u00e9 \u00e9poustouflant. Plus de 250 danseurs se sont produits ensemble, surprenant les voyageurs avec des num\u00e9ros embl\u00e9matiques de \u2018 Grease \u2019. Le flash mob est devenu une sensation imm\u00e9diate, suscitant l'enthousiasme et attirant l'attention du public. De plus, nous avons travaill\u00e9 sur la production de clips musicaux en Belgique pour compl\u00e9ter la performance live. Nos vid\u00e9os ont cr\u00e9\u00e9 la campagne promotionnelle parfaite, qui a atteint plus de 29 millions de vues en ligne.<\/p><p data-start=\"1020\" data-end=\"1388\">Notre \u00e9quipe a pris en charge l'int\u00e9gralit\u00e9 de la post-production pour la campagne. Nous avons mont\u00e9 les images pour mettre en valeur la chor\u00e9graphie, synchronis\u00e9 parfaitement la musique et am\u00e9lior\u00e9 les visuels avec l'\u00e9talonnage des couleurs. De plus, nous avons affin\u00e9 le mixage audio pour capturer \u00e0 la fois le son live et la clart\u00e9 de la musique. Ces efforts ont permis aux vid\u00e9os finales de refl\u00e9ter l'\u00e9nergie, la nostalgie et le charme de \u2018Grease.\u2019<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-e8e9fbf elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"86158\" data-id=\"e8e9fbf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-475c53f\" data-eae-slider=\"51066\" data-id=\"475c53f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-738ccbb elementor-widget elementor-widget-video\" data-id=\"738ccbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Vimeo Lecteur Vid\u00e9o\" src=\"https:\/\/player.vimeo.com\/video\/429256479?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8925c9e\" data-eae-slider=\"39368\" data-id=\"8925c9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8632013 elementor-widget elementor-widget-text-editor\" data-id=\"8632013\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1390\" data-end=\"1729\">Au-del\u00e0 du travail technique, nous nous sommes concentr\u00e9s sur la narration. Chaque sc\u00e8ne mettait l'accent sur la joie des artistes et l'enthousiasme du public. Des plans de transition liaient les performances en direct au contenu des coulisses, offrant aux spectateurs une exp\u00e9rience immersive. De cette mani\u00e8re, la campagne a \u00e9largi la port\u00e9e de la com\u00e9die musicale tout en maintenant l'engagement du public.<\/p><p data-start=\"1731\" data-end=\"2149\">Finalement, le retour de \u2018 Grease \u2019 en Flandre est devenu plus qu'une production sc\u00e9nique. Il s'est transform\u00e9 en un \u00e9v\u00e9nement culturel c\u00e9l\u00e9br\u00e9 en ligne et dans les espaces publics. \u00c0 travers le flash mob et le clip musical, les fans ont rev\u00e9cu les chansons et les chor\u00e9graphies intemporelles. Gr\u00e2ce \u00e0 notre travail de post-production, la campagne a r\u00e9ussi \u00e0 capturer la magie, le plaisir et l'\u00e9nergie de la com\u00e9die musicale, laissant une impression durable sur tous ceux qui l'ont vue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446099b elementor-widget elementor-widget-text-editor\" data-id=\"446099b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffcc00;\">Agence -<\/span> Music Hall <br \/><span style=\"color: #ffcc00;\">Genre -<\/span> vid\u00e9oclip et publicit\u00e9<br \/><span style=\"color: #ffcc00;\">Dur\u00e9e -<\/span> court m\u00e9trage<br \/><span style=\"color: #ffcc00;\">Notre contribution -<\/span> postproduction<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eac76b elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"7eac76b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;2&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Diapositives\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;http:\/\/broadway.be\/wp-content\/uploads\/2024\/02\/NaBeeld_FlashmobGrease_1920x1080.mp4.00_01_41_11.Still002.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;http:\/\/broadway.be\/wp-content\/uploads\/2024\/02\/NaBeeld_GreaseVideoclip_1920x1080.mp4.00_02_36_03.Still003.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;http:\/\/broadway.be\/wp-content\/uploads\/2024\/02\/NaBeeld_GreaseVideoclip_1920x1080.mp4.00_00_27_03.Still001.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"\" style=\"background-image: url(&#039;http:\/\/broadway.be\/wp-content\/uploads\/2024\/02\/NaBeeld_GreaseVideoclip_1920x1080.mp4.00_02_55_21.Still004.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Pr\u00e9c\u00e9dent\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Suivant\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-cf7bd3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"48920\" data-id=\"cf7bd3b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-132ef42\" data-eae-slider=\"98700\" data-id=\"132ef42\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7720ad5 elementor-widget elementor-widget-heading\" data-id=\"7720ad5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #ffcc00\">#<\/span>PROJETS EN VEDETTE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-22fe60b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"44534\" data-id=\"22fe60b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-28681a0\" data-eae-slider=\"94899\" data-id=\"28681a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8f0746 elementor-widget-mobile__width-initial pa-carousel-template pa-carousel-horizontal pa-arrows-default elementor-widget elementor-widget-premium-carousel-widget\" data-id=\"d8f0746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"premium-carousel-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div id=\"premium-carousel-wrapper-d8f0746\" class=\"premium-carousel-wrapper premium-carousel-hidden carousel-wrapper-d8f0746\" data-settings=\"{&quot;vertical&quot;:false,&quot;appearance&quot;:&quot;all&quot;,&quot;slidesToShow&quot;:3,&quot;infinite&quot;:true,&quot;speed&quot;:300,&quot;fade&quot;:false,&quot;autoplay&quot;:true,&quot;autoplaySpeed&quot;:5000,&quot;draggable&quot;:true,&quot;touchMove&quot;:true,&quot;adaptiveHeight&quot;:false,&quot;variableWidth&quot;:false,&quot;cssEase&quot;:&quot;ease&quot;,&quot;pauseOnHover&quot;:false,&quot;centerMode&quot;:false,&quot;arrows&quot;:true,&quot;dots&quot;:false,&quot;slidesDesk&quot;:3,&quot;slidesTab&quot;:1,&quot;slidesMob&quot;:1,&quot;animation&quot;:&quot;null&quot;,&quot;tabletBreak&quot;:1025,&quot;mobileBreak&quot;:768,&quot;navigation&quot;:[],&quot;carouselNavigation&quot;:&quot;none&quot;,&quot;templatesNumber&quot;:6,&quot;hasNavSlider&quot;:false,&quot;mouseTilt&quot;:false,&quot;mouseTiltRev&quot;:false}\">\n\t\t\t<!-- Dots -->\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"premium-carousel-nav-arrow-prev\">\n\t\t\t\t\t<a type=\"button\" data-role=\"none\" class=\"carousel-arrow carousel-prev\" aria-label=\"Pr\u00e9c\u00e9dent\" role=\"button\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-angle-left\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"premium-carousel-nav-arrow-next\">\n\t\t\t\t\t\t<a type=\"button\" data-role=\"none\" class=\"carousel-arrow carousel-next\" aria-label=\"Suivant\" role=\"button\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-angle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<!-- Main Slides -->\n\t\t\t<div id=\"premium-carousel-d8f0746\" class=\"premium-carousel-inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-carousel-template item-wrapper\" >\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-carousel-template item-wrapper\" 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