{"id":11297,"date":"2025-03-25T14:12:02","date_gmt":"2025-03-25T13:12:02","guid":{"rendered":"https:\/\/www.broadway.ma\/?page_id=11297"},"modified":"2025-08-05T11:26:54","modified_gmt":"2025-08-05T10:26:54","slug":"case-study-ichi-photoshoot","status":"publish","type":"page","link":"https:\/\/www.broadway.ma\/fr\/case-study-ichi-photoshoot\/","title":{"rendered":"Case study &#8211; ICHI"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"11297\" class=\"elementor elementor-11297\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-e631d73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"70809\" data-id=\"e631d73\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53985d0\" data-eae-slider=\"40054\" data-id=\"53985d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2bf555 elementor-widget elementor-widget-heading\" data-id=\"f2bf555\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ICHI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cbd0af elementor-widget elementor-widget-heading\" data-id=\"8cbd0af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Production de photos \u00e0 Marrakech, Maroc<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b530463 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"b530463\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/973104190?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-3aecd9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"61306\" data-id=\"3aecd9c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7472c3\" data-eae-slider=\"15964\" data-id=\"b7472c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21178ce elementor-widget elementor-widget-heading\" data-id=\"21178ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #ffcc00\">#<\/span>\u00c0 PROPOS DU PROJET<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-e8e9fbf elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"91398\" data-id=\"e8e9fbf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8925c9e\" data-eae-slider=\"81954\" data-id=\"8925c9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8632013 elementor-widget elementor-widget-text-editor\" data-id=\"8632013\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"408\" data-end=\"638\">Pour la collection Spring Opening 2025 d'ICHI, nous nous sommes occup\u00e9s de la production de leur photoshoot au Maroc. La marque souhaitait un cadre qui refl\u00e8te \u00e0 la fois la simplicit\u00e9 et la nature, en combinant le style scandinave avec le paysage marocain.\u00a0<\/p><p data-start=\"408\" data-end=\"638\">Nous avons s\u00e9lectionn\u00e9 deux lieux de tournage : le d\u00e9sert d'Agafay, avec ses espaces ouverts et ses tons neutres, et la m\u00e9dina de Marrakech, choisie pour son atmosph\u00e8re vibrante et son architecture aux tons rouges. Nous avons g\u00e9r\u00e9 toute la logistique de la production, y compris le rep\u00e9rage et la s\u00e9curisation des lieux, l'organisation du transport de l'\u00e9quipe et de l'\u00e9quipement, et la coordination de la garde-robe. Nous avons obtenu les autorisations pour les drones afin de permettre des prises de vue a\u00e9riennes des sc\u00e8nes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446099b elementor-widget elementor-widget-text-editor\" data-id=\"446099b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"color: #ffcc00;\">Client -<\/span> ICHI<\/strong><br \/><strong><span style=\"color: #ffcc00;\">Production -<\/span> Broadway Productions, Ozz Films<br \/><span style=\"color: #ffcc00;\">Localisation -<\/span> Agafay<br \/><\/strong><strong><span style=\"color: #ffcc00;\">Services -<\/span> <b>rep\u00e9rage, gestion de la production, photographie <\/b>permis, permis de drone<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-fca8e84 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"fca8e84\" data-element_type=\"widget\" data-settings=\"{&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:16,&quot;sizes&quot;:[]},&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.broadway.ma\/wp-content\/uploads\/2025\/03\/ICHI-PHOTOSHOOT1-450x700.jpg\" alt=\"ICHI PHOTOSHOOT1\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 sur 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.broadway.ma\/wp-content\/uploads\/2025\/03\/ICHI-PHOTOSHOOT3-450x700.jpg\" alt=\"ICHI PHOTOSHOOT3\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 sur 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.broadway.ma\/wp-content\/uploads\/2025\/03\/ICHI-PHOTOSHOOT9-450x700.jpg\" alt=\"ICHI PHOTOSHOOT9\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 sur 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.broadway.ma\/wp-content\/uploads\/2025\/03\/ICHI-PHOTOSHOOT10-450x700.jpg\" alt=\"ICHI PHOTOSHOOT10\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 sur 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.broadway.ma\/wp-content\/uploads\/2025\/03\/ICHI-PHOTOSHOOT2-450x700.jpg\" alt=\"ICHI PHOTOSHOOT2\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 sur 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.broadway.ma\/wp-content\/uploads\/2025\/03\/ICHI-PHOTOSHOOT4-450x700.jpg\" alt=\"ICHI PHOTOSHOOT4\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 sur 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.broadway.ma\/wp-content\/uploads\/2025\/03\/ICHI-PHOTOSHOOT5-450x700.jpg\" alt=\"ICHI PHOTOSHOOT5\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 sur 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.broadway.ma\/wp-content\/uploads\/2025\/03\/ICHI-PHOTOSHOOT6-450x700.jpg\" alt=\"ICHI PHOTOSHOOT6\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 sur 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.broadway.ma\/wp-content\/uploads\/2025\/03\/ICHI-PHOTOSHOOT7-450x700.jpg\" alt=\"ICHI PHOTOSHOOT7\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 sur 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.broadway.ma\/wp-content\/uploads\/2025\/03\/ICHI-PHOTOSHOOT8-450x700.jpg\" alt=\"ICHI PHOTOSHOOT8\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 sur 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.broadway.ma\/wp-content\/uploads\/2025\/03\/ICHI-PHOTOSHOOT11-450x700.jpg\" alt=\"ICHI PHOTOSHOOT11\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 sur 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.broadway.ma\/wp-content\/uploads\/2025\/03\/ICHI-PHOTOSHOOT12-450x700.jpg\" alt=\"ICHI PHOTOSHOOT12\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-cf7bd3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"40297\" data-id=\"cf7bd3b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-132ef42\" data-eae-slider=\"72037\" data-id=\"132ef42\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7720ad5 elementor-widget elementor-widget-heading\" data-id=\"7720ad5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #ffcc00\">#<\/span>PROJETS EN VEDETTE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-22fe60b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"85527\" data-id=\"22fe60b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-28681a0\" data-eae-slider=\"82423\" data-id=\"28681a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8f0746 elementor-widget-mobile__width-initial elementor-widget elementor-widget-premium-carousel-widget\" data-id=\"d8f0746\" data-element_type=\"widget\" data-widget_type=\"premium-carousel-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"premium-carousel-wrapper-d8f0746\" class=\"premium-carousel-wrapper premium-carousel-hidden carousel-wrapper-d8f0746\" data-settings=\"{&quot;vertical&quot;:false,&quot;appearance&quot;:&quot;all&quot;,&quot;slidesToShow&quot;:3,&quot;infinite&quot;:true,&quot;speed&quot;:300,&quot;fade&quot;:false,&quot;autoplay&quot;:true,&quot;autoplaySpeed&quot;:5000,&quot;draggable&quot;:true,&quot;touchMove&quot;:true,&quot;adaptiveHeight&quot;:false,&quot;variableWidth&quot;:false,&quot;cssEase&quot;:&quot;ease&quot;,&quot;pauseOnHover&quot;:false,&quot;centerMode&quot;:false,&quot;arrows&quot;:true,&quot;dots&quot;:false,&quot;slidesDesk&quot;:3,&quot;slidesTab&quot;:1,&quot;slidesMob&quot;:1,&quot;animation&quot;:&quot;null&quot;,&quot;tabletBreak&quot;:1025,&quot;mobileBreak&quot;:768,&quot;navigation&quot;:[],&quot;carouselNavigation&quot;:&quot;none&quot;,&quot;templatesNumber&quot;:4}\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-carousel-nav-arrow-prev\">\n\t\t\t\t\t<a type=\"button\" data-role=\"none\" class=\"carousel-arrow carousel-prev\" aria-label=\"Pr\u00e9c\u00e9dent\" role=\"button\" href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-angle-left\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"premium-carousel-nav-arrow-next\">\n\t\t\t\t\t\t<a type=\"button\" data-role=\"none\" class=\"carousel-arrow carousel-next\" aria-label=\"Suivant\" role=\"button\" href=\"#\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-angle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div id=\"premium-carousel-d8f0746\" class=\"premium-carousel-inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-carousel-template item-wrapper\">\n\t\t\t\t\t\t\t<style>.elementor-9404 .elementor-element.elementor-element-42be9e5 > .elementor-container{max-width:500px;}.elementor-9404 .elementor-element.elementor-element-14db30a:not(.elementor-motion-effects-element-type-background) > .elementor-widget-wrap, .elementor-9404 .elementor-element.elementor-element-14db30a > 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.elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-9404 .elementor-element.elementor-element-14db30a > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:5px;}.elementor-9404 .elementor-element.elementor-element-14db30a > .elementor-element-populated{border-style:solid;border-width:2px 2px 2px 2px;border-color:#02010100;transition:background 0s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin:0px 5px 0px 5px;--e-column-margin-right:5px;--e-column-margin-left:5px;}.elementor-9404 .elementor-element.elementor-element-14db30a > .elementor-element-populated > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-9404 .elementor-element.elementor-element-d970931{--spacer-size:208px;}@media(max-width:767px){.elementor-9404 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href=\"https:\/\/www.broadway.ma\/fr\/je-m-appelle-jacques-brel\/\"><\/a>\t\t<div data-eael-wrapper-link=\"eael-wrapper-link-14db30a\" data-wts-url=\"https:\/\/www.broadway.ma\/je-m-appelle-jacques-brel\/\" data-wts-link=\"yes\" data-wts-new-window=\"\" class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14db30a ae-link-yes\" data-eae-slider=\"72740\" data-id=\"14db30a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d970931 elementor-widget elementor-widget-spacer\" data-id=\"d970931\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div 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Photo Production in marrakech, morocco #ABOUT THE PROJECT For ICHI\u2019s Spring Opening 2025 collection, we handled the production of their photoshoot in Morocco. 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